Brand Partnerships

Six Ways We Work With Brands.

Music, Artists & Brands Built to Work Together.

Kestarfeez creates opportunities for meaningful collaboration between artists and brands.

Scroll
The Six Services

From endorsement deals and music licensing to original campaigns and live brand experiences, we help bring the right creative partnerships together.

The Introduction

Where Culture Meets Collaboration

Music can give a brand a voice, a campaign an identity, and an audience a reason to connect. Kestarfeez works across artist relationships, music, production and experiences to help brands explore creative partnerships that fit their objectives.

A brand collaboration is rarely just one thing. It can draw on four strands, and the right mix depends on the idea.

  1. 01
    Artist relationshipsCreative identities and audiences that may align with a brand.
  2. 02
    Music and rightsThe songs, how they are used, and the permissions around them.
  3. 03
    Creative productionAudio, content and campaign assets made to a brief.
  4. 04
    Live experiencesLaunches, activations and events built around music.
What Partnerships Cover

Six Ways We Work With Brands

Each one is a different kind of partnership, with its own questions, deliverables and rights. Start with the one closest to your idea, or tell us what you’re building and we’ll help shape it.

01Artist Partnerships

Endorsement Deals

Artist partnerships that make sense.

Kestarfeez can help brands explore endorsement opportunities with artists whose creative identity and audience may align with the brand starting from fit, not from a slot to fill.

What this can involve

  • Artist–brand alignment
  • Partnership concept development
  • Endorsement scope and deliverables
  • Campaign coordination and communication

Opportunities depend on artist interest, availability and agreement.

02Music Licensing

Sync Licensing

Music placed in the right context.

Music can carry a scene, an advert or a piece of digital content. We help brands and creative teams look at how music might be licensed for advertising, film, television and online use.

What this can involve

  • Understanding the intended use
  • Identifying suitable music
  • Coordinating the relevant licensing requirements
  • Clarifying usage scope and permissions

Availability of any track, and the clearance of its rights, is confirmed per project.

03Brand Storytelling

Campaign Features

Artists as part of a brand story.

Artists can bring voice, presence and credibility to a campaign. We help explore how an artist might feature in brand content, and what that involvement should look like for everyone.

What this can involve

  • Campaign concept alignment
  • Artist participation and deliverables
  • Creative coordination
  • Clear expectations on credits, usage and compensation

Scope, credits and compensation are agreed per campaign.

The Principle

Alignment first. Everything else follows.

A partnership works when the idea makes sense for the artist, the brand and the audience. Everything that follows starts there.

04Joint Projects

Collaborations

Create something together.

Some of the strongest partnerships are built from scratch. A collaboration brings an artist and a brand together on something new, shaped around both of their identities.

What this can involve

  • Original music concepts
  • Collaborative content
  • Artist-led creative projects
  • Co-created campaigns

These are formats that can be explored not a list of existing partnerships.

05Original Audio

Jingles & Voice-Overs

Give the brand its own sound.

A brand can have a sound of its own. We can help explore original audio for brands and advertisers from a short jingle to the voice that carries a campaign.

What this can involve

  • Brand jingles
  • Advertising voice-overs
  • Audio campaign assets
  • Custom music or sonic elements, where suitable

Shaped around the brief and the production needs of each project.

06Live Experiences

Brand Activations

Bring the brand experience to life.

Music is one of the fastest ways to give a brand a room full of energy. We can help plan music-led launch parties, activations and events around a brand’s objectives.

What this can involve

  • Creative coordination
  • Entertainment planning
  • Production coordination, where applicable
  • Launch parties and brand events

What’s coordinated depends on the project scope and the partners involved.

How An Enquiry Can Progress

From Brief To Handover

A proposed workflow for a brand partnership. Every project is different, so the exact path will flex around the scope.

01

Discover

Understand the brand, its objectives, its audience and the brief.

02

Define

Establish the partnership type, the scope and the deliverables.

03

Connect

Explore relevant artists, music, creative collaborators or production requirements.

04

Coordinate

Align expectations, rights, timing, responsibilities and commercial terms.

05

Deliver

Coordinate the agreed work and its handover.

A proposed workflow not a guarantee that every project follows these exact steps.

What Makes A Strong Partnership

The Right Fit Matters.

A partnership should make sense to the people who made the music, to the brand behind it, and to the audience watching both. These are the principles that guide how we approach one.

A

Creative alignment

The brand and the artist’s creative identity should genuinely suit each other. A forced fit rarely works for anyone.

B

Clear scope and deliverables

Everyone should know what is being made, what is expected and what “done” looks like before work begins.

C

Transparent expectations

Honest conversations about expectations and compensation from the start keep a partnership healthy.

D

Proper rights and credits

Usage permissions, credits and the duration of use should be understood and agreed by the parties involved.

E

Mutual respect

The artist’s identity and the brand’s objectives both matter. Good partnerships respect both.

Before You Reach Out

What To Include In Your Enquiry

You don’t need a finished brief. A few clear details help us understand the idea and respond properly send what you have and we’ll work through the rest together.

Partnership BriefChecklist
  • Brand and company name
  • Campaign or project objective
  • Preferred partnership typeEndorsement, sync, campaign feature, collaboration, audio or activation
  • Target audience or market
  • Artists, sound or creative directionIf you already have something in mind
  • Timeline and expected deliverables
  • Indicative budgetIf available

Use the contact form and choose ‘Brand / Press’ so your enquiry reaches the right people.

Works Best With

Part of the Whole Chain

Brand Partnerships

Let’s Build The Right Partnership.

Brands, agencies and creative teams bring us an idea, a brief or just a direction. We’ll talk through where music and artists could fit and what a good partnership might look like.

Production-related enquiries (jingles, voice-overs, activations) can also go through the booking form.

Now Playing & Up Next Queue
0:00 0:00