A strong release deserves more than an upload. Kestarfeez helps artists approach music promotion with a clearer strategy, coordinated creative activity, and a plan built around the record.
From the first announcement to release week and beyond, music promotion brings together the message, content, timing, and channels that help introduce a record to its audience.
Every release is different. Scope is agreed with the artist, so not every campaign includes every part below.
Decide what the release is for.
We help artists define the focus and direction of a release campaign, so that every later decision, from content to timing, has something to be measured against.
Discuss Release Strategy →Plan the content around the record.
What gets shared, where and when, planned around a release rather than improvised. The aim is a rollout where each post has a reason to exist.
Discuss Social Strategy →This is planning and coordination. Account access and who posts what are agreed with the artist beforehand.
Present the release properly.
Support in presenting a release to relevant media and editorial contacts, starting with the materials that make an artist easy to understand and easy to write about.
Discuss Press Support →Coverage and interviews are decided by outlets and editors. They cannot be guaranteed.
Prepare the record to be found.
Preparation and pitching support where suitable opportunities exist, built on accurate release information and a clear view of where the record fits.
Discuss Playlist Support →Playlist inclusion, editorial placement, streams and algorithmic recommendations are never guaranteed.
Plan paid activity with intent.
Paid campaign planning and coordination where it suits the release: a clear objective, creative that fits it, and a review of what happened afterwards.
Discuss Advertising →Advertising budget is discussed separately and is not assumed to be part of service fees. Results are not guaranteed.
Run the week, then read the results.
Campaign activity coordinated around the release date, then reviewed afterwards so the next release starts with something learned.
Discuss Release Week →Review covers only data the artist has authorised and the platforms actually provide.
A proposed workflow, not a fixed package. The stages stay familiar; the deliverables depend on the artist and the release.
Understand the artist, the record, the audience and the objective.
Define the campaign direction, priorities and timeline.
Organise the available creative assets and release information.
Coordinate the promotional activities that were agreed.
Examine the performance data available and note the lessons.
The more of this that is ready early, the more time a campaign has to be planned rather than rushed. Nothing here has to be perfect; it just has to be known.
Start The ConversationMissing something? Say so. Gaps are easier to plan around early than to discover in release week.
Support is discussed case by case. Which services suit a release depends on the music, the timeline and the artist's goals.
Releasing on their own terms and wanting a plan behind the record.
A focused release that benefits from clear messaging and timing.
A longer rollout with more moving parts to coordinate.
Re-introducing their music with a story that reflects where they are now.
Managers, labels and collaborators who need everyone working to one plan.
Tell us about the music, the release timeline, what you want the campaign to achieve and where you would like support. We will take it from there.
